# Re-release: Understanding your customer's Money Archetypes

Page: https://stenobird.com/podcast/chill-prosper-with-denise-duffield-thomas-6830713/re-release-understanding-your-customer-s-money-archetypes
Text version: https://stenobird.com/podcast/chill-prosper-with-denise-duffield-thomas-6830713/re-release-understanding-your-customer-s-money-archetypes.md
Podcast: [Chill & Prosper with Denise Duffield-Thomas](https://stenobird.com/podcast/chill-prosper-with-denise-duffield-thomas-6830713)
Published: 2026-05-19T05:45:28+00:00
Episode link: https://denisedt.podbean.com/e/re-release-162-understanding-your-customers-money-archetypes/
Audio file: https://mcdn.podbean.com/mf/web/uf3yhjvywp3rgg72/ep270.mp3
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JSON: https://stenobird.com/v1/public/podcasts/chill-prosper-with-denise-duffield-thomas-6830713/episodes/re-release-understanding-your-customer-s-money-archetypes
Duration seconds: 2636

## Resource

Let’s shift focus. Today we’re not talking about your money personality, but your customers. It’s time to look at the type of customers you are and should be attracting and how this might affect your business. Once you understand more about your customer’s Money Archetypes you can create more impactful marketing and more valuable support and products. Why do you need to know this? Well, marketing is all about motivation and sales is understanding who your customers are and what drives them. When you try to market to everyone, you won’t get great results and it’s hard to stand out when there’s a lot of noise. So the more you understand your customers and talk their language, the more effective your marketing message will be. These insights are so valuable to help you achieve more sales, and get better at serving and helping your audience. Listen to today’s podcast episode for more on: Identifying the 8 Money Archetypes amongst your customers Why you might struggle or resist identifying your customer niche Understanding why certain customers buy or don’t buy during a launch My tips for improving sales pages and order forms conversion depending on your customers’ personality Marketing tactics to make your offer stand out for your ideal customers Find out more about SMA at denisedt.com/sma

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## Transcript

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