# Tell Everybody: How VA's Paul R. Lawrence, Ph.D Uses Influence to Help Veterans Access What They’ve Earned

Page: https://stenobird.com/podcast/chief-influencer-6371343/tell-everybody-how-va-s-paul-r-lawrence-ph-d-uses-influence-to-help-veterans-access-what-they-ve-earned
Text version: https://stenobird.com/podcast/chief-influencer-6371343/tell-everybody-how-va-s-paul-r-lawrence-ph-d-uses-influence-to-help-veterans-access-what-they-ve-earned.md
Podcast: [Chief Influencer®](https://stenobird.com/podcast/chief-influencer-6371343)
Published: 2026-04-22T09:00:00+00:00
Episode link: https://share.transistor.fm/s/7bbd35a0
Audio file: https://media.transistor.fm/7bbd35a0/0d8affe3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/chief-influencer-6371343/episodes/tell-everybody-how-va-s-paul-r-lawrence-ph-d-uses-influence-to-help-veterans-access-what-they-ve-earned
Duration seconds: 3270

## Resource

In this episode of Chief Influencer, Anthony Shop sits down with Paul R. Lawrence, Ph.D, Deputy Secretary of the U.S. Department of Veterans Affairs, to explore what it means to lead and influence at a massive scale. With responsibility for serving over 17 million veterans, Dr. Lawrence shares how his transition from private sector consultant to government operator required a shift from advising to executing, all while navigating the complexity of one of the largest organizations in the world. From improving benefit delivery timelines to simplifying access and modernizing digital experiences, he emphasizes the importance of clarity, accountability, and continuous improvement. A central theme of the conversation is the power of listening as a leadership tool. Through in-person town halls and direct engagement on platforms like LinkedIn, Dr. Lawrence gathers unfiltered feedback that directly shapes policy, communication, and innovation. He also highlights how leaders can extend their influence by embracing modern channels, creating content that educates, resonates, and drives action. Ultimately, this episode reveals that influence isn’t about visibility; it’s about delivering meaningful value, building trust, and ensuring the right message reaches the right people at the right time. Takeaways: Turn Listening Into Strategy: Great leaders don’t just listen—they operationalize what they hear. Identify recurring themes from conversations, town halls, or feedback channels, and use those insights to drive decisions, prioritize initiatives, and shape communication. Translate Complexity Into Clarity: If your audience can’t easily understand your message or process, they won’t engage. Break down complex systems into simple, actionable steps and continuously refine the experience…

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## Transcript

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