# Chief in Tech S1E49 - Hazal Muhtar : Moving Past the Buzz – Cultivating a Truly Data-Driven Organization

Page: https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655/chief-in-tech-s1e49-hazal-muhtar-moving-past-the-buzz-cultivating-a-truly-data-driven-organization
Text version: https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655/chief-in-tech-s1e49-hazal-muhtar-moving-past-the-buzz-cultivating-a-truly-data-driven-organization.md
Podcast: [Chief in Tech Deep Dive Shortcast](https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655)
Published: 2026-07-21T14:27:22+00:00
Episode link: https://rss.com/podcasts/chief-in-tech-deep-dive/3009891
Audio file: https://content.rss.com/episodes/291651/3009891/chief-in-tech-deep-dive/2026_07_21_13_15_08_bcd5f61d-f40e-431a-b8a1-28c732ecc1ac.mp3
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Duration seconds: 1297

## Resource

Everyone wants to be "data-driven"—but what does that actually look like in practice? In this Chief in Tech Deep Dive session, Hazal Muhtar (Senior Director - Global Product Analytics at Wise) shares how organizations can move beyond buzzwords and build a culture where data genuinely drives decisions, innovation, and customer value. Drawing on her experience building the analytics organization at Wise, Hazal explores how AI, machine learning, and personalization become powerful business tools when supported by the right mindset, leadership, and organizational culture. She also shares her vision for the future of data-driven organizations and the skills leaders need to stay ahead. If you're looking to unlock the full potential of data in your organization, this conversation is for you. Key Takeaways How to build a truly data-driven culture Using AI and machine learning to create customer value The role of leadership in data-driven decision-making Future trends shaping data-driven organizations 🎧 Tune in to learn how data can become your organization's greatest competitive advantage.

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## Transcript

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