# Chief in Tech S1E31 - Lauren Vaccarello : How Marketers Can Capture $27 Trillion in Assets

Page: https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655/chief-in-tech-s1e31-lauren-vaccarello-how-marketers-can-capture-27-trillion-in-assets
Text version: https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655/chief-in-tech-s1e31-lauren-vaccarello-how-marketers-can-capture-27-trillion-in-assets.md
Podcast: [Chief in Tech Deep Dive Shortcast](https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655)
Published: 2026-04-22T15:14:26+00:00
Episode link: https://rss.com/podcasts/chief-in-tech-deep-dive/2757889
Audio file: https://content.rss.com/episodes/291651/2757889/chief-in-tech-deep-dive/2026_04_22_15_13_37_390c0d22-269b-4d04-8da6-c507ce544b5f.mp3
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Duration seconds: 872

## Resource

A new generation of consumers is reshaping the market—so how can brands truly connect with them? In this Chief in Tech Deep Dive session, Lauren Vaccarello (CMO, WEKA) explores how marketers can engage “Generation D”—a digital-first audience that values transparency, data, and purpose-driven brands. She shares how combining data-driven personalization with authentic messaging around social impact can help companies build trust and drive meaningful engagement at scale. From leveraging ratings and insights to aligning campaigns with customer values, this session reveals what it takes to win with today’s most influential consumers. If you’re looking to modernize your marketing strategy and connect with the next generation, this conversation is for you. Key Takeaways How transparency builds trust with digital-first consumers Using data to create personalized, impactful experiences Why aligning with social values drives stronger engagement How leading brands use data to market with purpose 🎧 Tune in to learn how to connect with a $27 trillion opportunity through smarter, values-driven marketing

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## Transcript

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