# How to Persuade Yourself Into the Person You Want to Be (w/ Jay Heinrichs)

Page: https://stenobird.com/podcast/chasing-excellence-927578/how-to-persuade-yourself-into-the-person-you-want-to-be-w-jay-heinrichs
Text version: https://stenobird.com/podcast/chasing-excellence-927578/how-to-persuade-yourself-into-the-person-you-want-to-be-w-jay-heinrichs.md
Podcast: [Chasing Excellence](https://stenobird.com/podcast/chasing-excellence-927578)
Published: 2026-05-18T10:30:00+00:00
Episode link: https://pscrb.fm/rss/p/mgln.ai/e/441/claritaspod.com/measure/prfx.byspotify.com/e/rss.art19.com/episodes/4a23f666-d142-4099-bff6-5114a128c8a3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pscrb.fm/rss/p/mgln.ai/e/441/claritaspod.com/measure/prfx.byspotify.com/e/rss.art19.com/episodes/4a23f666-d142-4099-bff6-5114a128c8a3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 3332

## Resource

What if the reason you keep falling back on old habits isn't a lack of discipline — but a failure of persuasion? In this episode, we sit down with New York Times bestselling author Jay Heinrichs to explore how ancient rhetoric holds the secret to becoming the person your best self already believes you can be. You'll discover Aristotle's three-part framework for identity — craft, caring, and cause — and why shifting your self-talk from past-tense shame to future-tense action is the single most powerful lever for lasting change. 👉🏼 Get the full Listener's Guide here ❤️‍🔥 Free Newsletter & the Chase Club 👋 New to Chasing Excellence? Start here See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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