# Bear Handlon & Andy Stumpf: How to Get Ahead of 99% of People — A Navy SEAL's Uncomfortable Truth

Page: https://stenobird.com/podcast/change-agents-with-andy-stumpf-6206375/bear-handlon-andy-stumpf-how-to-get-ahead-of-99-of-people-a-navy-seal-s-uncomfortable-truth
Text version: https://stenobird.com/podcast/change-agents-with-andy-stumpf-6206375/bear-handlon-andy-stumpf-how-to-get-ahead-of-99-of-people-a-navy-seal-s-uncomfortable-truth.md
Podcast: [Change Agents with Andy Stumpf](https://stenobird.com/podcast/change-agents-with-andy-stumpf-6206375)
Published: 2026-08-12T21:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/clrtpod.com/m/pscrb.fm/rss/p/mgln.ai/e/1184/traffic.megaphone.fm/IRD1278808913.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/clrtpod.com/m/pscrb.fm/rss/p/mgln.ai/e/1184/traffic.megaphone.fm/IRD1278808913.mp3
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JSON: https://stenobird.com/v1/public/podcasts/change-agents-with-andy-stumpf-6206375/episodes/bear-handlon-andy-stumpf-how-to-get-ahead-of-99-of-people-a-navy-seal-s-uncomfortable-truth
Duration seconds: 3356

## Resource

On this week's episode of Change Agents, Andy Stumpf travels to the headquarters of Born Primitive in Virginia Beach to spend time with founder and CEO Bear Handlon. A former Navy SEAL, Yale football player, and CrossFit Games athlete, Bear built Born Primitive from the ground up into a global fitness apparel brand, one that's now expanding into outdoor, tactical, lifestyle, and footwear lines with a massive new headquarters on the way. Today, Bear's approach to risk, faith, and family shapes how he leads the company through its next chapter. Change Agents is an IRONCLAD Original. Chapters (01:44) – New HQ risk / "moderation is for cowards" (09:34) – HQ walkthrough (20:11) – Plant Medicine Retreat (26:02) – Born Primitive Office Tour (29:16) – Risk Tolerance as Stakes Grow (40:15) – Early Grind Years (42:10) – Market Timing / IP (43:17) – Motivation Board Story (45:03) – False Summits / Celebrating Wins (53:11) – CTA Sponsors: Firecracker Farm Use code IRONCLAD to get 15% off your first order at https://firecracker.farm/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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