# 1209: Finding a Larger Voice in the Room | Ross Grainger, CFO, Nasuni

Page: https://stenobird.com/podcast/cfo-thought-leader-495494/1209-finding-a-larger-voice-in-the-room-ross-grainger-cfo-nasuni
Text version: https://stenobird.com/podcast/cfo-thought-leader-495494/1209-finding-a-larger-voice-in-the-room-ross-grainger-cfo-nasuni.md
Podcast: [CFO THOUGHT LEADER](https://stenobird.com/podcast/cfo-thought-leader-495494)
Published: 2026-08-26T07:00:00+00:00
Episode link: https://cfo-thought-leader.captivate.fm/episode/1209-finding-a-larger-voice-in-the-room-ross-grainger-cfo-nasuni
Audio file: https://episodes.captivate.fm/episode/2f7bae6d-f151-44d9-970a-99d46edf1d35.mp3
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Duration seconds: 1996

## Resource

Ross Grainger remembers an early chapter of his career when finance was only one part of the job. After stepping outside a traditional finance path to own and operate a Mako auto-body franchise, Grainger tells us he learned what it meant to “act like an owner.” That sometimes meant cleaning toilets, learning to paint cars, welding, doing body work, handling customer service, and making outside sales calls. But the experience also taught him another lesson: even if a leader can do everything, “you shouldn’t do those things forever” if they pull you away from where you can provide the most value. That owner’s mindset later followed Grainger back into finance. At a healthcare software company, he tells us he was passed over for a CFO role he wanted. The executive hired instead brought a different perspective—one that showed Grainger how finance could move beyond “the debits and credits” and help shape company direction. Grainger says he ultimately became “extremely happy” they hired someone else because the experience accelerated his development. Years later, that broader view surfaced again when Grainger helped lead a pricing overhaul at a prior company. According to Grainger, management initially proposed a 7% increase after nearly 10 years without one. Challenged by the board to reconsider “the art of the possible,” the team ultimately achieved a 22% to 23% increase in average ACV. For Grainger, finance leadership repeatedly returns to the same idea: understand where value is created, and focus your effort there.

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## Transcript

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