# When the CEO Becomes the Brand

Page: https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640/when-the-ceo-becomes-the-brand
Text version: https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640/when-the-ceo-becomes-the-brand.md
Podcast: [CEO Daily Brief with Dr. Jessica Kriegel](https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640)
Published: 2026-04-22T08:05:00+00:00
Episode link: https://traffic.megaphone.fm/TENTWT3904712946.mp3
Audio file: https://traffic.megaphone.fm/TENTWT3904712946.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ceo-daily-brief-with-dr-jessica-kriegel-6756640/episodes/when-the-ceo-becomes-the-brand
Duration seconds: 482

## Resource

In today's episode: What happens to a company when the CEO becomes a story? That's the topic of a recent story in the Harvard Business Review When Elon Musk became the polarizing face of the Tesla brand, demand bifurcated; left-leaning consumers bough less, right-leaning consumers bought more. When Tesla started making improvements to the cars, demand overall increased. Even when people don't love what you say, they'll come back if you deliver a strong enough product. Brand authenticity matters; you can't control whether people agree with you, but you can control the quality of the product you offer. CEO Daily Brief with Dr. Jessica Kriegel is a 5-minute daily podcast where business pragmatism meets inner wisdom, ⁠⁠⁠⁠⁠Connect with Dr. Jessica Kriegel on LinkedIn⁠⁠⁠⁠⁠. Other ways to connect: ⁠⁠⁠⁠⁠Jessica Kriegel Website⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Jessica Kriegel Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Jessica Kriegel Newsletter⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Culture Partners Website⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Culture Partners LinkedIn

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## Transcript

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