# Is Lead Gen Dead?

Page: https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640/is-lead-gen-dead
Text version: https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640/is-lead-gen-dead.md
Podcast: [CEO Daily Brief with Dr. Jessica Kriegel](https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640)
Published: 2026-06-24T09:20:00+00:00
Episode link: https://traffic.megaphone.fm/TENTWT2161224350.mp3
Audio file: https://traffic.megaphone.fm/TENTWT2161224350.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ceo-daily-brief-with-dr-jessica-kriegel-6756640/episodes/is-lead-gen-dead
Duration seconds: 404

## Resource

In today's episode: How AI tools provide less value in the outreach process, and what fills the gap Why messaging the inbox is incredibly fraught, and what it means for anyone trying to win new business What separates a keynote from a white paper and how it makes a huge impact How "thought leadership" is changing to “doing leadership” CEO Daily Brief with Dr. Jessica Kriegel is a 5-minute daily podcast where business pragmatism meets inner wisdom. John Frehse, Global Head of Labor Strategies at Ankura, joins Jessica to discuss how trust-based relationship building is outperforming AI-powered lead generation, and why the future of winning clients may look a lot more human. Connect with Dr. Jessica Kriegel on LinkedIn Connect with John Frehse on LinkedIn Other Ways to Connect: Jessica Kriegel Website Jessica Kriegel Instagram Jessica Kriegel Newsletter Culture Partners Website Culture Partners LinkedIn

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## Transcript

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