# How to ACTUALLY Measure Culture

Page: https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640/how-to-actually-measure-culture
Text version: https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640/how-to-actually-measure-culture.md
Podcast: [CEO Daily Brief with Dr. Jessica Kriegel](https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640)
Published: 2026-06-09T09:20:00+00:00
Episode link: https://traffic.megaphone.fm/TENTWT8109826564.mp3
Audio file: https://traffic.megaphone.fm/TENTWT8109826564.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ceo-daily-brief-with-dr-jessica-kriegel-6756640/episodes/how-to-actually-measure-culture
Duration seconds: 367

## Resource

In today's episode: Why the metric most companies rely on to measure culture may actually be working against them How a decades-old management consulting trend quietly shifted the way leaders think about their people, and why that shift is now overdue for a correction The REAL metric of measuring a company’s culture (and most honest) CEO Daily Brief with Dr. Jessica Kriegel is a 5-minute daily podcast where business pragmatism meets inner wisdom. In this solo episode, Dr. Jessica Kriegel traces the evolution of culture measurement from job satisfaction surveys in the 1980s through the rise of employee engagement in the 1990s, making the case for a more results-driven standard. Connect with Dr. Jessica Kriegel on LinkedIn Other Ways to Connect: Jessica Kriegel Website Jessica Kriegel Instagram Jessica Kriegel Newsletter Culture Partners Website Culture Partners LinkedIn

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## Transcript

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