# Change Management vs Activation

Page: https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640/change-management-vs-activation
Text version: https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640/change-management-vs-activation.md
Podcast: [CEO Daily Brief with Dr. Jessica Kriegel](https://stenobird.com/podcast/ceo-daily-brief-with-dr-jessica-kriegel-6756640)
Published: 2026-08-26T09:20:00+00:00
Episode link: https://traffic.megaphone.fm/TENTWT6279250820.mp3
Audio file: https://traffic.megaphone.fm/TENTWT6279250820.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ceo-daily-brief-with-dr-jessica-kriegel-6756640/episodes/change-management-vs-activation
Duration seconds: 362

## Resource

In today's episode: A powerful metaphor about sailing reveals exactly why so many change initiatives stall out even after every employee understands the plan. The subtle difference between making someone responsible and getting them to actually take ownership. A story about a legendary Antarctic explorer shows how a small group of committed people can spark change that spreads on its own. CEO Daily Brief with Dr. Jessica Kriegel is a 5-minute daily podcast where business pragmatism meets inner wisdom. Jessica breaks down the difference between change management and change activation, using a sailing metaphor to explain why clarity and training alone aren't enough to get people to actually own a transformation. Connect with Dr. Jessica Kriegel on LinkedIn Other Ways to Connect: Jessica Kriegel Website Jessica Kriegel Instagram Jessica Kriegel Newsletter Culture Partners Website Culture Partners LinkedIn

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## Transcript

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