# 396: The Fight to Keep Beef on America’s Dinner Table with Greg Hanes

Page: https://stenobird.com/podcast/cattleusa-daily-7200592/396-the-fight-to-keep-beef-on-america-s-dinner-table-with-greg-hanes
Text version: https://stenobird.com/podcast/cattleusa-daily-7200592/396-the-fight-to-keep-beef-on-america-s-dinner-table-with-greg-hanes.md
Podcast: [CattleUSA Daily](https://stenobird.com/podcast/cattleusa-daily-7200592)
Published: 2026-08-19T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/cattleusa/episodes/396-The-Fight-to-Keep-Beef-on-Americas-Dinner-Table-with-Greg-Hanes-e3nh0s9
Audio file: https://anchor.fm/s/ff140960/podcast/play/124338505/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-17%2F430001754-44100-2-b4d187862304c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cattleusa-daily-7200592/episodes/396-the-fight-to-keep-beef-on-america-s-dinner-table-with-greg-hanes
Duration seconds: 1332

## Resource

On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Greg Hanes, CEO of the Cattlemen’s Beef Board, to discuss the beef checkoff, beef demand, and how producer dollars are being used to support the beef industry. Greg explains how the beef checkoff works, how programs are selected and funded, and how producer committees help determine where dollars are invested. He also discusses how the Beef Board measures program performance and return on investment.The conversation also explores beef demand, consumer research, beef promotion, international marketing, and why collaboration across the beef supply chain is critical to keeping consumers choosing beef.Links:BEEF: https://www.beefitswhatsfordinner.com/Beef Board: https://www.beefboard.org/CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways: - The Beef Board's primary goal is driving demand for beef- Producer checkoff dollars fund research, promotion, education, and other programs- Pr…

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