# 388: Does Agriculture Have a Communication Problem or a Listening Problem?

Page: https://stenobird.com/podcast/cattleusa-daily-7200592/388-does-agriculture-have-a-communication-problem-or-a-listening-problem
Text version: https://stenobird.com/podcast/cattleusa-daily-7200592/388-does-agriculture-have-a-communication-problem-or-a-listening-problem.md
Podcast: [CattleUSA Daily](https://stenobird.com/podcast/cattleusa-daily-7200592)
Published: 2026-08-07T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/cattleusa/episodes/388-Does-Agriculture-Have-a-Communication-Problem-or-a-Listening-Problem-e3mvmvk
Audio file: https://anchor.fm/s/ff140960/podcast/play/123771316/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-4%2F429221685-44100-2-1fb4ee83c8ee3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cattleusa-daily-7200592/episodes/388-does-agriculture-have-a-communication-problem-or-a-listening-problem
Duration seconds: 816

## Resource

For years, agriculture has been encouraged to "tell its story," investing countless hours into advocacy, education, and consumer outreach. But what if the industry's biggest challenge isn't communication at all? In this solo episode of the Cattle USA Daily Podcast, Lauren explores whether agriculture has become so focused on sharing its message that it's forgotten the importance of listening. From conversations with consumers to discussions within the industry itself, she shares why curiosity, empathy, and genuine dialogue may be the key to building stronger relationships and greater trust. If you've ever wondered how agriculture can communicate more effectively, this episode offers a fresh perspective on where meaningful conversations truly begin. Links: CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: - Communication is about listening as much as speaking - Assuming curiosity instead of criticism in conversations about agricu…

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