# 370: How to Make More Money Without Owning More Cattle: Farm-to-Table Marketing with Jim Kraus

Page: https://stenobird.com/podcast/cattleusa-daily-7200592/370-how-to-make-more-money-without-owning-more-cattle-farm-to-table-marketing-with-jim-kraus
Text version: https://stenobird.com/podcast/cattleusa-daily-7200592/370-how-to-make-more-money-without-owning-more-cattle-farm-to-table-marketing-with-jim-kraus.md
Podcast: [CattleUSA Daily](https://stenobird.com/podcast/cattleusa-daily-7200592)
Published: 2026-07-15T17:10:35+00:00
Episode link: https://podcasters.spotify.com/pod/show/cattleusa/episodes/370-How-to-Make-More-Money-Without-Owning-More-Cattle-Farm-to-Table-Marketing-with-Jim-Kraus-e3m4g85
Audio file: https://anchor.fm/s/ff140960/podcast/play/122879685/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-15%2F428018421-44100-2-82c81dba846ea.m4a
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Duration seconds: 1207

## Resource

What if the key to making more money isn't buying more cows, but creating more value from the ones you already own? In this episode of the Cattle USA Daily Podcast, Lauren had a great conversation with direct to consumer beef consultant Jim Kraus to discuss how cattle producers can build profitable farm-to-table beef businesses. Drawing from experience selling beef directly to consumers, Jim shares practical advice on marketing, pricing, customer retention, and avoiding the costly mistakes that keep many producers from succeeding. Whether you're selling one beef a year or looking to build a full-scale direct-to-consumer brand, this episode is packed with actionable strategies to help you grow. Links: Marketing Beef by Jim Kraus: https://www.amazon.com/Marketing-Beef-According-Jim-Kraus/dp/B0C7TCD4XK CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Why profitability doesn't always require owning more cattle The biggest mistakes producers…

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