# 368: The Man Who Changed Cattle Marketing Forever with Superior Livestock Auction's Jim Odle

Page: https://stenobird.com/podcast/cattleusa-daily-7200592/368-the-man-who-changed-cattle-marketing-forever-with-superior-livestock-auction-s-jim-odle
Text version: https://stenobird.com/podcast/cattleusa-daily-7200592/368-the-man-who-changed-cattle-marketing-forever-with-superior-livestock-auction-s-jim-odle.md
Podcast: [CattleUSA Daily](https://stenobird.com/podcast/cattleusa-daily-7200592)
Published: 2026-07-13T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/cattleusa/episodes/368-The-Man-Who-Changed-Cattle-Marketing-Forever-with-Superior-Livestock-Auctions-Jim-Odle-e3m09th
Audio file: https://anchor.fm/s/ff140960/podcast/play/122742129/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-12%2F427832486-44100-2-9bec984791958.m4a
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JSON: https://stenobird.com/v1/public/podcasts/cattleusa-daily-7200592/episodes/368-the-man-who-changed-cattle-marketing-forever-with-superior-livestock-auction-s-jim-odle
Duration seconds: 1341

## Resource

In this special Hall of Fame edition of the Cattle USA Daily Podcast, Lauren sits down with 2026 Cattle Marketing Hall of Fame inductee Jim Odle, the visionary whose ideas helped transform livestock marketing through the creation of video auctions and what would eventually become Superior Livestock. From humble beginnings sorting cattle in a sale barn after losing his crop to hail, to pioneering one of the most influential innovations in cattle marketing history, Jim shares the story behind a career built on grit, integrity, and a relentless desire to serve cattle producers. He also reflects on the importance of local livestock markets, embracing innovation, and leaving the industry better than he found it. Links: Superior Livestock Auction: https://superiorlivestock.com/ Jim Odle Cowboy Church TV: https://cowboychurch.tv/about/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Jim Odle shares how a chance opportunity at a local sale barn…

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