# 367: What Nearly 50 Years in the Sale Barn Can Teach Every Producer with Dwayne Mayes

Page: https://stenobird.com/podcast/cattleusa-daily-7200592/367-what-nearly-50-years-in-the-sale-barn-can-teach-every-producer-with-dwayne-mayes
Text version: https://stenobird.com/podcast/cattleusa-daily-7200592/367-what-nearly-50-years-in-the-sale-barn-can-teach-every-producer-with-dwayne-mayes.md
Podcast: [CattleUSA Daily](https://stenobird.com/podcast/cattleusa-daily-7200592)
Published: 2026-07-12T19:43:28+00:00
Episode link: https://podcasters.spotify.com/pod/show/cattleusa/episodes/367-What-Nearly-50-Years-in-the-Sale-Barn-Can-Teach-Every-Producer-with-Dwayne-Mayes-e3m047p
Audio file: https://anchor.fm/s/ff140960/podcast/play/122736313/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-12%2F427825068-44100-2-76c87b6f0c27f.m4a
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Duration seconds: 1255

## Resource

What can nearly five decades in the livestock marketing business teach today's cattle producers? In the first episode of our 2026 Cattle Marketing Hall of Fame series, Lauren sits down with Hall of Fame inductee Dwayne Mays to reflect on a remarkable career spanning nearly 50 years in the sale barn. From starting at the bottom to eventually owning one of the nation's most respected livestock markets, Dwayne shares the lessons, relationships, and values that shaped his career. The conversation explores the evolution of the cattle industry, the importance of integrity and trust, mentoring the next generation, and why faith has remained the foundation of his success. Links: Branded by Christ Podcast: https://www.youtube.com/@brandedinchrist CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Dwayne Mays reflects on nearly 50 years of leadership in the livestock marketing industry Why starting at the bottom gave him the perspective to lead succ…

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