# 354: Why It's Harder Than Ever to Get Started in the Cattle Business with Dr. Jennifer Hammack

Page: https://stenobird.com/podcast/cattleusa-daily-7200592/354-why-it-s-harder-than-ever-to-get-started-in-the-cattle-business-with-dr-jennifer-hammack
Text version: https://stenobird.com/podcast/cattleusa-daily-7200592/354-why-it-s-harder-than-ever-to-get-started-in-the-cattle-business-with-dr-jennifer-hammack.md
Podcast: [CattleUSA Daily](https://stenobird.com/podcast/cattleusa-daily-7200592)
Published: 2026-06-19T12:46:42+00:00
Episode link: https://podcasters.spotify.com/pod/show/cattleusa/episodes/354-Why-Its-Harder-Than-Ever-to-Get-Started-in-the-Cattle-Business-with-Dr--Jennifer-Hammack-e3l0ohh
Audio file: https://anchor.fm/s/ff140960/podcast/play/121708529/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-19%2F426449639-44100-2-2f2ac57a6603.m4a
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Duration seconds: 2004

## Resource

On today’s episode of the podcast, Lauren is joined by Dr. Jennifer Hammack, agriculture instructor at Western Oklahoma State College and lifelong cattle producer, for a conversation about the challenges and opportunities facing today's beef industry. From growing up on one of the largest ranches in Texas to building her own cow-calf operation from the ground up, Jennifer shares her perspective on genetics, herd rebuilding, land ownership, technology, and the future of agriculture. The discussion dives into why it has become increasingly difficult for young producers to enter the cattle business, how rising land prices and competing land uses are reshaping rural America, and what today's producers can do to position themselves for long-term success. Jennifer also offers valuable insight into educating the next generation and why she remains optimistic about the future of the cattle industry despite the challenges ahead. Links: Western Oklahoma State College - https://www.wosc.edu/ WOSC Ag - https://www.wosc.edu/index.php?page=agriculture2#agabout Dr. Jennifer Hammack - https://www.wosc.edu/index.php?page=jennifer-hammack CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media -…

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