# 352: If Agriculture Doesn't Tell Its Story, Someone Else Will with Josie Holland

Page: https://stenobird.com/podcast/cattleusa-daily-7200592/352-if-agriculture-doesn-t-tell-its-story-someone-else-will-with-josie-holland
Text version: https://stenobird.com/podcast/cattleusa-daily-7200592/352-if-agriculture-doesn-t-tell-its-story-someone-else-will-with-josie-holland.md
Podcast: [CattleUSA Daily](https://stenobird.com/podcast/cattleusa-daily-7200592)
Published: 2026-06-17T11:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/cattleusa/episodes/352-If-Agriculture-Doesnt-Tell-Its-Story--Someone-Else-Will-with-Josie-Holland-e3kr4dd
Audio file: https://anchor.fm/s/ff140960/podcast/play/121524077/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-15%2F426201543-44100-2-731c224849475.m4a
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JSON: https://stenobird.com/v1/public/podcasts/cattleusa-daily-7200592/episodes/352-if-agriculture-doesn-t-tell-its-story-someone-else-will-with-josie-holland
Duration seconds: 1899

## Resource

On today’s episode of the podcast, Lauren is joined by writer, event producer, and agricultural communicator Josie Holland for a conversation about the power of storytelling in agriculture. From rodeos and western events to social media, rural communities, and consumer engagement, Josie shares why producers can no longer afford to sit on the sidelines when it comes to telling their stories. The discussion explores the role events play in connecting consumers to agriculture, the importance of face-to-face relationships in an increasingly digital world, and how the next generation of agricultural advocates can help shape public perception before someone else shapes it for them. Whether you're a cattle producer, rodeo fan, agricultural communicator, or simply passionate about the future of rural America, this episode is a reminder that every conversation has the potential to make an impact. Links: Josie's LinkedIn: https://www.linkedin.com/in/josiemac/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation P…

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