# 349: Why Consumers Buy Beef for the Experience, Not Just the Meal with Cheryl DeVuyst

Page: https://stenobird.com/podcast/cattleusa-daily-7200592/349-why-consumers-buy-beef-for-the-experience-not-just-the-meal-with-cheryl-devuyst
Text version: https://stenobird.com/podcast/cattleusa-daily-7200592/349-why-consumers-buy-beef-for-the-experience-not-just-the-meal-with-cheryl-devuyst.md
Podcast: [CattleUSA Daily](https://stenobird.com/podcast/cattleusa-daily-7200592)
Published: 2026-06-12T12:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/cattleusa/episodes/349-Why-Consumers-Buy-Beef-for-the-Experience--Not-Just-the-Meal-with-Cheryl-DeVuyst-e3klnd7
Audio file: https://anchor.fm/s/ff140960/podcast/play/121346919/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-11%2F425964333-44100-2-7ed283abfd316.m4a
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JSON: https://stenobird.com/v1/public/podcasts/cattleusa-daily-7200592/episodes/349-why-consumers-buy-beef-for-the-experience-not-just-the-meal-with-cheryl-devuyst
Duration seconds: 1696

## Resource

On today’s episode of the podcast, Lauren is joined by Dr. Cheryl DeVuyst of the Cattlemen’s Beef Board to discuss how consumer expectations are changing and what that means for the future of beef demand. From the refresh of the Beef. It’s What’s For Dinner. campaign to summer grilling season, digital marketing, retail partnerships, and family traditions, Cheryl shares why consumers are increasingly looking for more than just a meal—they're looking for an experience. The conversation explores how the beef industry is connecting with today's consumers, building trust, and creating the memories that keep beef at the center of the tableLinks:If you’d like to read the latest Impact Report or subscribe to The Drive, visit DrivingDemandforBeef.com.Route 66: https://www.kansasbeef.org/programs-e...Beef Recipes: https://www.beefitswhatsfordinner.com/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways:- Today's consumers are looking for experiences,…

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