# 336: The Truth About “Clean Beef” and Why Consumers Are So Misled with Kayli Clawson

Page: https://stenobird.com/podcast/cattleusa-daily-7200592/336-the-truth-about-clean-beef-and-why-consumers-are-so-misled-with-kayli-clawson
Text version: https://stenobird.com/podcast/cattleusa-daily-7200592/336-the-truth-about-clean-beef-and-why-consumers-are-so-misled-with-kayli-clawson.md
Podcast: [CattleUSA Daily](https://stenobird.com/podcast/cattleusa-daily-7200592)
Published: 2026-05-26T12:57:06+00:00
Episode link: https://podcasters.spotify.com/pod/show/cattleusa/episodes/336-The-Truth-About-Clean-Beef-and-Why-Consumers-Are-So-Misled-with-Kayli-Clawson-e3jrq2f
Audio file: https://anchor.fm/s/ff140960/podcast/play/120497679/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-25%2F424829640-44100-2-1796c6f2d67c3.m4a
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JSON: https://stenobird.com/v1/public/podcasts/cattleusa-daily-7200592/episodes/336-the-truth-about-clean-beef-and-why-consumers-are-so-misled-with-kayli-clawson
Duration seconds: 1520

## Resource

Today on the Cattle USA Daily Podcast Lauren is joined by guest Kayli Clawson of Leon River Premium Beef to discuss growing consumer confusion around beef labels, food marketing, and what terms like “clean beef” actually mean. The conversation dives into direct-to-consumer beef sales, misinformation online, consumer trust, social media influence, and why transparency is becoming one of the biggest conversations in the cattle industry today. Kayli also shares her perspective on women in agriculture, building relationships with consumers, and how producers can do a better job telling the story behind American beef production. Links: Leon River Premium Beef: https://www.leonriverpremiumbeef.com Kayli on LinkedIn: https://www.linkedin.com/in/kayliabernathy/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Consumers are more confused than ever about beef labels and food marketing Terms like “clean beef” often create more confusion than clarit…

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