# Leadership Lessons from Nike, Mars, and PepsiCo with Tracy Benson, Founder of On The Next Page

Page: https://stenobird.com/podcast/cardone-debates-hosted-by-dana-6957722/leadership-lessons-from-nike-mars-and-pepsico-with-tracy-benson-founder-of-on-the-next-page
Text version: https://stenobird.com/podcast/cardone-debates-hosted-by-dana-6957722/leadership-lessons-from-nike-mars-and-pepsico-with-tracy-benson-founder-of-on-the-next-page.md
Podcast: [Cardone Debates Hosted By Dana](https://stenobird.com/podcast/cardone-debates-hosted-by-dana-6957722)
Published: 2025-02-17T09:47:00+00:00
Episode link: https://explain-yourself.captivate.fm/episode/leadership-lessons-from-nike-mars-and-pepsico-with-tracy-benson-founder-of-on-the-next-page
Audio file: https://podcasts.captivate.fm/media/e3ca0300-dbad-4af9-b41a-4cf7c143ae81/Tracy-Benson-Founder-CEO-of-On-The-Next-Page-EY.mp3
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Duration seconds: 3651

## Resource

On The Next Page Business Secrets Leaders act as walking broadcast towers – Their energy, expressions, and body language communicate messages before words are spoken. Business growth thrives on relationships – Long-term client trust, referrals, and word-of-mouth marketing drive sustainable success. Mindset shifts require unconscious work – Reprogramming deeply ingrained beliefs unlocks new behaviors and better leadership. Episode Summary In this episode of Explain Yourself , Tracy Benson, founder of On The Next Page , shares her journey from an unintentional entrepreneur to a top LinkedIn coach and leadership expert. Tracy describes how her initial goal of providing for her family during a difficult time turned into a 19-year business success with clients like Nike, Mars, and PepsiCo. Through her consulting firm On The Same Page , she helped companies navigate large-scale organizational changes by aligning leadership communication with clear, authentic messaging. Tracy dives into the neuroscience of perception, explaining how leaders act as “walking broadcast towers,” continuously sending messages through their energy, expressions, and actions. She introduces the concept of “perception is projection,” where our judgments about others reflect internal beliefs. Tracy also discusses her upcoming Mind Manual program, which offers practical tools to rewire the unconscious mind and unleash authentic potential. The episode provides valuable lessons for leaders, entrepreneurs, and anyone interested in personal development. From building trust with clients to understanding the brain's hidden programming, Tracy shares actionable insights to improve communication, leadership, and self-awareness. Notable Questions We Asked Tracy Benson Q: Why do you believe leaders act as walking…

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