# "Your Presence Is a Lie!" The 60-Second Car Deal: One Dealer's Bet on the Future of Retail (& The Numbers Behind It) | Jon Alcorn, Operating Partner at Dogwood Automotive Group

Page: https://stenobird.com/podcast/car-dealership-guy-podcast-6241497/your-presence-is-a-lie-the-60-second-car-deal-one-dealer-s-bet-on-the-future-of-retail-the-numbers-behind-it-jon-alcorn-operating-partner-at-dogwood-automotive-group
Text version: https://stenobird.com/podcast/car-dealership-guy-podcast-6241497/your-presence-is-a-lie-the-60-second-car-deal-one-dealer-s-bet-on-the-future-of-retail-the-numbers-behind-it-jon-alcorn-operating-partner-at-dogwood-automotive-group.md
Podcast: [Car Dealership Guy Podcast](https://stenobird.com/podcast/car-dealership-guy-podcast-6241497)
Published: 2026-06-02T09:05:00+00:00
Episode link: https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR2672076831.mp3
Audio file: https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR2672076831.mp3
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JSON: https://stenobird.com/v1/public/podcasts/car-dealership-guy-podcast-6241497/episodes/your-presence-is-a-lie-the-60-second-car-deal-one-dealer-s-bet-on-the-future-of-retail-the-numbers-behind-it-jon-alcorn-operating-partner-at-dogwood-automotive-group
Duration seconds: 2936

## Resource

Today, Sam D'Arc is joined by Jon Alcorn, Operating Partner at Dogwood Automotive Group. Winchester, Virginia's three-brand Dogwood Auto Group hasn't printed a paper pencil in over a year, yet grosses are up, and finance penetration sits at 89%. Jon breaks down the two systems behind that shift: a salesperson efficiency scorecard that grades reps from 113% down to 58% on metrics they can actually control, and a digital retailing stack that will deliver a 30-second actual cash value and a 60-second real quote to every online shopper starting June 1. Topics: 09:30 Why "Your Presence Is Your Leverage" Is A Lie. 10:00 The Day The Paper Pencil Died. 11:30 Why Customers Submit Their Own Credit. 18:00 Why Transparency Doesn't Kill Gross. 21:00 The Salesperson Scorecard Nobody Built. 30:00 Why Variable Ops Has No Efficiency Metric. 41:00 The Sales Manager As Restaurant Manager. This episode is brought to you by: 1.⁨ Mia - Your 24/7 AI receptionist who speaks like a human, not a robot. Never miss another lead. Visit @ here. 2. Reynolds & Reynold - ReconVision doesn’t just help you track recon; it helps you fix it. Visit here for more information. 3. CDG Circles – A digital peer group for top auto dealers. Private dealer chats. Vendor reviews. Real insights — confidential, compliant, no travel required. Join dealers representing 3,000+ rooftops @ here. Check out Car Dealership Guy’s stuff: For dealers: CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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