# "That's Flushed Money!" What ChatGPT Really Looks for Before Recommending a Dealer (+ How to Fix It) | Zach Billings, CEO at Wikimotive

Page: https://stenobird.com/podcast/car-dealership-guy-podcast-6241497/that-s-flushed-money-what-chatgpt-really-looks-for-before-recommending-a-dealer-how-to-fix-it-zach-billings-ceo-at-wikimotive
Text version: https://stenobird.com/podcast/car-dealership-guy-podcast-6241497/that-s-flushed-money-what-chatgpt-really-looks-for-before-recommending-a-dealer-how-to-fix-it-zach-billings-ceo-at-wikimotive.md
Podcast: [Car Dealership Guy Podcast](https://stenobird.com/podcast/car-dealership-guy-podcast-6241497)
Published: 2026-09-03T09:05:00+00:00
Episode link: https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR3184136967.mp3
Audio file: https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR3184136967.mp3
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Duration seconds: 2943

## Resource

Zach Billings is the CEO of Wikimotive, a search marketing agency he has led for over two decades, building it into a bootstrapped, U.S.-based team of 50 professional writers serving dealers across the country. Free of outside investors, Wikimotive recently ran an all-staff exercise to rewrite its mission statement around a single measure, dealer outcomes rather than its own bottom line, and it has pruned services, including a legacy organic Facebook management product, once they stopped producing results. Topics: 01:15 ChatGPT Visibility Is The New Goal. 04:35 Content Beats Technical SEO. 07:55 AI Slop Makes Dealers Identical. 14:10 50 Writers Beat AI Repetition. 21:50 AI Search Is Only 1% Of Pie. 27:10 PMax Campaigns Waste Dealer Money. 38:30 Vendor Consistency Beats Chasing Shiny. This episode is brought to you by: 1. 800% Elite Auto Club - 800% Elite Auto is a whole-dealership solution. Get started today @ here. 2. CDG Circles - Connect with verified dealers all inside the CDG Platform. Learn more @ ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. 3. Wikimotive - Wikimotive delivers organic and paid search solutions to hundreds of dealerships from rural rooftops to multiple top-5 national dealers. Visit @ here for more info. Check out Car Dealership Guy’s stuff: For dealers: CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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