# "That Job Is Gone!" AI Already Killed This Dealership Job (+ How to Prepare for It) | Matt Muilenburg, Chief Product Officer at Impel

Page: https://stenobird.com/podcast/car-dealership-guy-podcast-6241497/that-job-is-gone-ai-already-killed-this-dealership-job-how-to-prepare-for-it-matt-muilenburg-chief-product-officer-at-impel
Text version: https://stenobird.com/podcast/car-dealership-guy-podcast-6241497/that-job-is-gone-ai-already-killed-this-dealership-job-how-to-prepare-for-it-matt-muilenburg-chief-product-officer-at-impel.md
Podcast: [Car Dealership Guy Podcast](https://stenobird.com/podcast/car-dealership-guy-podcast-6241497)
Published: 2026-08-06T09:05:00+00:00
Episode link: https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR9495727708.mp3
Audio file: https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR9495727708.mp3
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JSON: https://stenobird.com/v1/public/podcasts/car-dealership-guy-podcast-6241497/episodes/that-job-is-gone-ai-already-killed-this-dealership-job-how-to-prepare-for-it-matt-muilenburg-chief-product-officer-at-impel
Duration seconds: 2586

## Resource

Matt Muilenburg is the Chief Product Officer at Impel, a company building the AI platform used by thousands of dealerships to run sales, service, and fixed operations. He has spent thirty years working in dealer technology, starting at the Cobalt Group in the early internet era. He has focused on the impact of artificial intelligence on dealership operations over the last several years. Topics: 09:55 The Trade-In Lead Killing Profits. 18:40 Smallest Dealers Face Biggest Existential Risk. 21:40 First $100K Goes To Fixed Ops. 25:00 50% Of Dealers Use AI Unknowingly. 27:00 Employee ChatGPT Use Is A Legal Timebomb. 37:10 BDC Role Obsolete Within 12 Months. This episode is brought to you by: 1. Digital Dealer - Join us September 22–23 in Detroit and register today at DigitalDealer.com. Use code CDG25OFF at checkout and bring your team for a generous discount. Visit @ ⁠here⁠ for more info. 2. Uber for Business - The true cost of moving your service customers is bigger than it looks. Visit @ ⁠here⁠ to get started. 3. Impel - Meet the AI Operating System built for a new era of automotive retailing. Visit @ ⁠here⁠ for more info. Check out Car Dealership Guy’s stuff: For dealers: CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www…

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