# Jaguar Rebrand: Mistake or Genius? – Episode 2, The Controversy

Page: https://stenobird.com/podcast/car-dealer-podcast-3482652/jaguar-rebrand-mistake-or-genius-episode-2-the-controversy
Text version: https://stenobird.com/podcast/car-dealer-podcast-3482652/jaguar-rebrand-mistake-or-genius-episode-2-the-controversy.md
Podcast: [Car Dealer Podcast](https://stenobird.com/podcast/car-dealer-podcast-3482652)
Published: 2026-04-04T07:50:28+00:00
Episode link: https://podcasters.spotify.com/pod/show/car-dealer-magazine/episodes/Jaguar-Rebrand-Mistake-or-Genius---Episode-2--The-Controversy-e3hdust
Audio file: https://anchor.fm/s/45e120cc/podcast/play/117946717/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-5%2F196f226c-31c9-591c-0167-a219f8d72046.mp3
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JSON: https://stenobird.com/v1/public/podcasts/car-dealer-podcast-3482652/episodes/jaguar-rebrand-mistake-or-genius-episode-2-the-controversy
Duration seconds: 2810

## Resource

In episode two of our three part podcast series, Car Dealer again looks in detail at the Jaguar Rebrand – this time talking to branding experts and dealers. Following our video on the relaunch, available now on the Car Dealer Magazine YouTube channel, we have created a three part series of the interviews we conducted. In this episode, The Controversy, we talk to experts including Jon Evans, host of the CMO Uncensored Podcast, Nick Ede, a brand and PR guru, as well as car dealers Peter Smyth, a former Jaguar franchise holder, and used Jaguar dealer Tim Atkinson. We also get a view on the relaunch from Professor David Bailey of the Birmingham Business School about just why Jaguar needed to be so dramatic in the first place. Coming up in the third and final episode, we’ll hear from Jaguar’s managing director Rawdon Glover himself. In a detailed interview, he speaks about what it was like being inside Jaguar when the controversy broke the internet. We cover the personal attacks he and his team faced, why Jaguar needed to be so dramatic and find out whether Gerry McGovern leaving the business will change the direction. Episode three of our Jaguar Relaunch: Mistake or Genius? podcast will be published on Easter Monday.

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## Transcript

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