# Jaguar boss Rawdon Glover on that relaunch – Jaguar Rebrand: Mistake or Genius Ep.3

Page: https://stenobird.com/podcast/car-dealer-podcast-3482652/jaguar-boss-rawdon-glover-on-that-relaunch-jaguar-rebrand-mistake-or-genius-ep-3
Text version: https://stenobird.com/podcast/car-dealer-podcast-3482652/jaguar-boss-rawdon-glover-on-that-relaunch-jaguar-rebrand-mistake-or-genius-ep-3.md
Podcast: [Car Dealer Podcast](https://stenobird.com/podcast/car-dealer-podcast-3482652)
Published: 2026-04-06T07:10:36+00:00
Episode link: https://podcasters.spotify.com/pod/show/car-dealer-magazine/episodes/Jaguar-boss-Rawdon-Glover-on-that-relaunch--Jaguar-Rebrand-Mistake-or-Genius-Ep-3-e3hg5oa
Audio file: https://anchor.fm/s/45e120cc/podcast/play/118019274/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-6%2F8a472537-74df-ab6d-93a0-9fa6ee93af8b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/car-dealer-podcast-3482652/episodes/jaguar-boss-rawdon-glover-on-that-relaunch-jaguar-rebrand-mistake-or-genius-ep-3
Duration seconds: 3156

## Resource

In the final episode of our podcast series, Car Dealer talks to the man at the centre of the Jaguar relaunch: Rawdon Glover. The brand’s managing director speaks about what it was like being inside Jaguar when that controversy broke the internet. We cover the personal attacks he and his team faced, why Jaguar needed to be so dramatic and find out whether Gerry McGovern leaving the business will change the direction. You can catch up with all the episodes of Jaguar Rebrand: Mistake or Genius now.

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## Transcript

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