# Episode 232: Verdant Strategies Founder, Rachel Wright on Business Growth in The Cannabis Industry

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Text version: https://stenobird.com/podcast/cannabis-tech-talks-95675/episode-232-verdant-strategies-founder-rachel-wright-on-business-growth-in-the-cannabis-industry.md
Podcast: [Cannabis Tech Talks](https://stenobird.com/podcast/cannabis-tech-talks-95675)
Published: 2026-07-21T15:35:00+00:00
Episode link: https://cannatechtoday.com/podcasts/episode-232-episode-232-verdant-strategies-founder-rachel-wright-on-business-growth-in-the-cannabis-industry
Audio file: https://episodes.captivate.fm/episode/4a9daf5b-c9a7-433d-969f-933f44080aff.mp3
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Duration seconds: 521

## Resource

Recorded live at ICBC Berlin 2026 , Chuck sits down with Rachel Wright of Verdant Strategies to discuss building a sustainable business in an industry defined by constant change. From navigating regulatory uncertainty and international expansion to creating financial roadmaps that actually work, Rachel shares why strategy, not just growth, is the key to long-term success. The conversation explores the evolving European cannabis market, lessons learned from years of attending ICBC Berlin, and why companies often fail by scaling too quickly before fixing the fundamentals. Rachel also explains how aligning leadership, sales, operations, and financial goals can help businesses stay focused in one of the world's most dynamic industries. Whether you're a cannabis entrepreneur, investor, executive, or simply interested in the business side of the industry, this episode offers practical insights on how to build a stronger, more resilient company. 🔥 Topics Covered The evolution of ICBC Berlin Why Europe is becoming a major cannabis market Supply chain and regulatory challenges Building financial roadmaps for cannabis companies Common mistakes businesses make when scaling Why revenue alone doesn't solve operational problems Aligning leadership teams around strategic goals The importance of forecasting and planning Lessons from consulting cannabis businesses Networking and international collaboration 👤 Guest Rachel Wright Verdant Strategies 🌐 Website: https://verdantstrategies.com ⏱️ CHAPTERS 00:17 First Impressions of ICBC Berlin 2026 00:55 Why ICBC Continues to Grow 01:26 Why Berlin Is the Perfect Venue 02:01 Opportunities in Europe's Cannabis Market 02:35 Navigating Supply Chain & Regulatory Challenges 03:13 What Verdant Strategies Does 03:50 Building Financial Roadmaps fo…

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