# Episode 221: Rob Pero from the ICIA discusses inaugural presence at MJBizCon

Page: https://stenobird.com/podcast/cannabis-tech-talks-95675/episode-221-rob-pero-from-the-icia-discusses-inaugural-presence-at-mjbizcon
Text version: https://stenobird.com/podcast/cannabis-tech-talks-95675/episode-221-rob-pero-from-the-icia-discusses-inaugural-presence-at-mjbizcon.md
Podcast: [Cannabis Tech Talks](https://stenobird.com/podcast/cannabis-tech-talks-95675)
Published: 2026-06-15T17:45:00+00:00
Episode link: https://cannatechtoday.com/podcasts/episode-221-rob-pero-from-the-icia-discusses-inaugural-presence-at-mjbizcon
Audio file: https://episodes.captivate.fm/episode/3924f9df-be4e-46bd-85f4-ab316d7ee874.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cannabis-tech-talks-95675/episodes/episode-221-rob-pero-from-the-icia-discusses-inaugural-presence-at-mjbizcon
Duration seconds: 610

## Resource

Rob Pero discusses key barriers tribal nations face when entering the cannabis and hemp industries, emphasizing that elders are increasingly recognizing economic opportunities despite initial skepticism. A major challenge is finding trustworthy, vetted consultants to execute plans, which ICIA is addressing by curating a network of credible vendors. The speaker explains how recent federal hemp amendments have created regulatory complexities but also opportunities for tribes to establish their own codes and ordinances, potentially positioning them uniquely in the market. Drawing from Wisconsin's fragmented landscape of hemp availability without recreational or medical access, the speaker highlights ongoing efforts like the Wisconsin Wellness coalition to advance medicinal legalization despite political divisions. They discuss the challenges of cannabis legalization in Wisconsin, where Republicans favor medicinal use while Democrats push for full legalization. They emphasize the urgent need for medical protections to prevent criminalization. When asked about staying motivated through exhaustion, they highlight the power of community conversations and industry collaboration. The speakers mention upcoming events including the Reservation Economic Summit in Vegas, where indigenous cannabis has recently gained recognition as an economic development topic. They note that over one hundred of the 574 federally recognized tribes are engaged in cannabis or hemp enterprises, representing significant momentum for indigenous cannabis initiatives. WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.inst…

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