# Episode 208: Building Colorado's Cannabis Retail Empire with Sun Theory's Blythe Huestis

Page: https://stenobird.com/podcast/cannabis-tech-talks-95675/episode-208-building-colorado-s-cannabis-retail-empire-with-sun-theory-s-blythe-huestis
Text version: https://stenobird.com/podcast/cannabis-tech-talks-95675/episode-208-building-colorado-s-cannabis-retail-empire-with-sun-theory-s-blythe-huestis.md
Podcast: [Cannabis Tech Talks](https://stenobird.com/podcast/cannabis-tech-talks-95675)
Published: 2026-01-21T18:54:00+00:00
Episode link: https://cannatechtoday.com/podcasts/episode-208-building-colorados-cannabis-retail-empire-with-sun-theorys-blythe-huestis
Audio file: https://episodes.captivate.fm/episode/f1943d64-958d-4844-8499-5adcc18354f7.mp3
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JSON: https://stenobird.com/v1/public/podcasts/cannabis-tech-talks-95675/episodes/episode-208-building-colorado-s-cannabis-retail-empire-with-sun-theory-s-blythe-huestis
Duration seconds: 566

## Resource

This episode features Blythe Huestis, Vice President of Retail for Sun Theory, in conversation with host Mary Jane Gibson. With more than 13 years in cannabis, Huestis traces her path from Arizona’s medical market to overseeing 13 retail locations across Colorado, spanning four distinct brands built to serve both loyal locals and visiting consumers in one of the country’s most established cannabis markets. She unpacks how shopper behavior has shifted toward convenience-driven products, why better education has led to more responsible consumption, and how knowledgeable budtenders remain essential to positive in-store experiences. Huestis also explains how technology supports growth without sacrificing personal service, drawing on insights shared live at MJBizCon in collaboration with ICBC and episode sponsor SHOPLINE. WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://twitter.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

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## Transcript

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