# Episode 207: From Vegas Hustle to Cannabis Brand Building, Will Read's Shares His Journey with CannaPlanners

Page: https://stenobird.com/podcast/cannabis-tech-talks-95675/episode-207-from-vegas-hustle-to-cannabis-brand-building-will-read-s-shares-his-journey-with-cannaplanners
Text version: https://stenobird.com/podcast/cannabis-tech-talks-95675/episode-207-from-vegas-hustle-to-cannabis-brand-building-will-read-s-shares-his-journey-with-cannaplanners.md
Podcast: [Cannabis Tech Talks](https://stenobird.com/podcast/cannabis-tech-talks-95675)
Published: 2026-01-16T15:25:00+00:00
Episode link: https://cannatechtoday.com/podcasts/episode-207-from-vegas-hustle-to-cannabis-brand-building-will-reads-shares-his-journey-with-cannaplanners
Audio file: https://episodes.captivate.fm/episode/e01de1d8-e54a-4164-aa58-4eabab40be1a.mp3
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Duration seconds: 1036

## Resource

In this episode of Cannabis Tech Talks, host Mary Jane Gibson sits down with Will Read, founder and CEO of CannaPlanners, for a candid conversation recorded at MJBizCon. Read reflects on attending his first conference in 2017 with credit card debt and a lot of nerve, and how that gamble led to building a creative and digital agency that has helped launch nearly 300 cannabis brands. WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://x.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

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## Transcript

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