# KHC 179 - Craig Francis

Page: https://stenobird.com/podcast/cameron-hanes-keep-hammering-collective-5977360/khc-179-craig-francis
Text version: https://stenobird.com/podcast/cameron-hanes-keep-hammering-collective-5977360/khc-179-craig-francis.md
Podcast: [Cameron Hanes - Keep Hammering Collective](https://stenobird.com/podcast/cameron-hanes-keep-hammering-collective-5977360)
Published: 2026-02-23T13:55:00+00:00
Episode link: https://cameronhanes.com/blogs/podcasts
Audio file: https://pscrb.fm/rss/p/traffic.megaphone.fm/KHC6648969323.mp3?updated=1771999838
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/cameron-hanes-keep-hammering-collective-5977360/episodes/khc-179-craig-francis
Duration seconds: 10506

## Resource

Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he’s worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries. Follow Craig: https://www.instagram.com/craigfranciscreative/ Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight 00:09:13 – Marketing, Creatives, and Industry Growth & Downfalls 00:30:08 – Corporate Games, Communication, and Structure 00:40:13 – Stories that Create a Feeling 01:02:53 – Craig’s Top Tier Goal for ULTRAVIEW 01:06:39 – Reaching the Consumer Through Content & Social Strategy 01:12:15 – USA Manufactured Products & Brand Experience 01:20:27 – Becoming a Hunting Influencer … the Right Way 01:37:08 – Marketing Strategies with Releasing Bows 01:44:45 – AI, 3D Models, and the Real Deal 01:50:25 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role 02:06:38 – Up and Coming Influencers in Hunting 02:10:50 – Cam’s Legacy within the Hunting Industry 02:13:40 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade 02:20:33 – Wounded Archery Animals: Processing the Feel of Failure 02:33:32 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed 02:47:34 – The Acquisition of Statu…

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## Transcript

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