# The New Skill Set Every Modern Salesperson Must Master

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Text version: https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-new-skill-set-every-modern-salesperson-must-master.md
Podcast: [C-Suite Sales & Marketing Perspectives](https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818)
Published: 2026-08-25T15:45:00+00:00
Episode link: https://contentstrategies.io/podcasts/
Audio file: https://episodes.captivate.fm/episode/868a6cc2-2283-4e55-ac3d-46ac49f4afeb.mp3
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JSON: https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/the-new-skill-set-every-modern-salesperson-must-master
Duration seconds: 1934

## Resource

Episode #329: Siddharth Singh, Chief Revenue Officer at Intangles, explains the skills modern salespeople need as buyers become more informed and meetings become harder to secure. He explores deeper discovery, primary research, creativity, and AI-enabled productivity. Siddharth shows why knowing a customer’s business beyond searchable information creates differentiation. He also explains why sales leaders must remain active player coaches as their responsibilities expand. “Ask the right questions. But if you ask questions without actively listening to what the customer is saying, you dig your own grave. The skill is how fast you go from situation questions to need-provoking questions. You’ve got to start jumping from what, when, who to why and how very fast.” - Siddharth Singh As buyers gain instant access to vendor, product, pricing, and competitive information, salespeople need more than information to differentiate. Siddharth explains how deeper preparation, active listening, primary research, customer knowledge, and human creativity can help sellers uncover business impact faster. He also explores how AI can accelerate learning and productivity without replacing the judgment, curiosity, and customer engagement that make great salespeople effective. Follow Siddharth Singh on LinkedIn Follow Steve MacDonald on LinkedIn

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## Transcript

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