# Stop Chasing AI Tools and Start Building Better Thinking

Page: https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/stop-chasing-ai-tools-and-start-building-better-thinking
Text version: https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/stop-chasing-ai-tools-and-start-building-better-thinking.md
Podcast: [C-Suite Sales & Marketing Perspectives](https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818)
Published: 2026-08-20T16:00:00+00:00
Episode link: https://contentstrategies.io/podcasts/
Audio file: https://episodes.captivate.fm/episode/7f0553e5-d2d0-4d47-9140-3cb6d2c741a5.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/stop-chasing-ai-tools-and-start-building-better-thinking
Duration seconds: 1733

## Resource

Episode #327: Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with AI. She explores how marketing leaders can combine technology with customer intelligence to improve decision-making, strengthen teams, and create more meaningful business value. Trine also shares why curiosity and practical experimentation are becoming essential leadership capabilities for navigating rapid technological change. “What matters the most in the future is the power of humans. It's the way we put our intellect to work. It's our creativity, and the way to orchestrate concepts and feelings and understand people and teams, especially customers, and no machine can do that.” - Trine Tirsgaard AI is changing what marketing teams can produce, but Trine argues that the larger opportunity comes from improving how people think, learn, and create customer value. She explores how leaders can build stronger data foundations, experiment with AI, develop more capable teams, and stay close to customers. The conversation offers C-suite leaders a practical framework for turning rapidly evolving technology into better decisions, stronger commercial outcomes, and sustainable growth. Follow Trine Tirsgaard on LinkedIn Follow Steve MacDonald on LinkedIn

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/stop-chasing-ai-tools-and-start-building-better-thinking/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/stop-chasing-ai-tools-and-start-building-better-thinking.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.