# How to Become a Successful AI-Native Company

Page: https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/how-to-become-a-successful-ai-native-company
Text version: https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/how-to-become-a-successful-ai-native-company.md
Podcast: [C-Suite Sales & Marketing Perspectives](https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818)
Published: 2026-08-17T12:50:00+00:00
Episode link: https://contentstrategies.io/podcasts/
Audio file: https://episodes.captivate.fm/episode/ea778ef2-3b2a-4d1a-9cbb-3152ec05b2c6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/how-to-become-a-successful-ai-native-company
Duration seconds: 1617

## Resource

Episode #325 Nick Malone, Chief Revenue Officer at XTM, explains what separates successful AI-native companies from organizations simply adopting new tools. He explores value-led AI, executive leadership, experimentation, data, and practical workflows that improve productivity. Nick shows why companies that connect AI to measurable outcomes while keeping humans at the core can turn incremental gains into meaningful competitive advantage. “A company's got to be willing to go into uncharted territories, to be willing to experiment. You must go and dig deep and experiment and understand in what ways you can use the AI capabilities today to improve operational performance, possibly remove cost, definitely expand on productivity.” - Nick Malone AI-native transformation requires more than giving teams access to new technology. Nick explores how leaders can connect AI to measurable business outcomes, create a culture of experimentation, improve sales productivity, and build smarter workflows around trusted data. He also explains why executives must demonstrate AI fluency themselves and how practical, incremental improvements can compound into significant business value. Follow Nick Malone on LinkedIn Follow Steve MacDonald on LinkedIn

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## Transcript

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