# Under Armour's Attack on Nike | Dropping the Ball | 2

Page: https://stenobird.com/podcast/business-wars-573431/under-armour-s-attack-on-nike-dropping-the-ball-2
Text version: https://stenobird.com/podcast/business-wars-573431/under-armour-s-attack-on-nike-dropping-the-ball-2.md
Podcast: [Business Wars](https://stenobird.com/podcast/business-wars-573431)
Published: 2026-03-25T07:00:00+00:00
Episode link: https://rss.art19.com/episodes/1644fa50-6cd1-47ad-bf3a-b1e1ba48304d.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 2714

## Resource

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal. And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great?  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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