# The Buy Now Pay Later Takeover | No Interest | 1

Page: https://stenobird.com/podcast/business-wars-573431/the-buy-now-pay-later-takeover-no-interest-1
Text version: https://stenobird.com/podcast/business-wars-573431/the-buy-now-pay-later-takeover-no-interest-1.md
Podcast: [Business Wars](https://stenobird.com/podcast/business-wars-573431)
Published: 2026-02-11T08:00:00+00:00
Episode link: https://rss.art19.com/episodes/40ade21c-7ed9-4764-a8d0-cdbd980632d5.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://rss.art19.com/episodes/40ade21c-7ed9-4764-a8d0-cdbd980632d5.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/business-wars-573431/episodes/the-buy-now-pay-later-takeover-no-interest-1
Duration seconds: 2494

## Resource

In the early 2000s, Sebastian Siemiatkowski identified a gap in Europe’s burgeoning ecommerce market — consumers were hesitant to buy products sight unseen. Siemiatkowski’s new company would front the bill and give consumers 30 days to pay. The concept caught on and helped kick off the modern Buy Now, Pay Later industry. And after conquering Europe, Siemiatkowski’s Klarna set its sights on the U.S., determined to disrupt the credit card industry.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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