# Gatorade Sweats the Competition | Be Like Mike | 2

Page: https://stenobird.com/podcast/business-wars-573431/gatorade-sweats-the-competition-be-like-mike-2
Text version: https://stenobird.com/podcast/business-wars-573431/gatorade-sweats-the-competition-be-like-mike-2.md
Podcast: [Business Wars](https://stenobird.com/podcast/business-wars-573431)
Published: 2026-03-04T08:00:00+00:00
Episode link: https://rss.art19.com/episodes/2247a2dd-4c2f-4995-9b80-dcb26f6d4b5d.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/business-wars-573431/episodes/gatorade-sweats-the-competition-be-like-mike-2
Duration seconds: 2095

## Resource

It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the world’s greatest athlete and spokesperson keep them ahead of the game?  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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