# Beyond Meat vs Impossible Burger | We've Got Beef | 5

Page: https://stenobird.com/podcast/business-wars-573431/beyond-meat-vs-impossible-burger-we-ve-got-beef-5
Text version: https://stenobird.com/podcast/business-wars-573431/beyond-meat-vs-impossible-burger-we-ve-got-beef-5.md
Podcast: [Business Wars](https://stenobird.com/podcast/business-wars-573431)
Published: 2026-01-08T08:00:00+00:00
Episode link: https://rss.art19.com/episodes/8897c6ee-7ed3-4085-a09a-c9013e5e4937.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://rss.art19.com/episodes/8897c6ee-7ed3-4085-a09a-c9013e5e4937.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/business-wars-573431/episodes/beyond-meat-vs-impossible-burger-we-ve-got-beef-5
Duration seconds: 2650

## Resource

This fall, Beyond Meat became a meme stock, surging …and then falling right back down. For years, alternative meat companies Beyond Meat and Impossible Foods have struggled to win over customers en masse. Deena Shanker of Bloomberg Businessweek explains where the companies lost their way, and whether they can survive another year. Later, journalist Clint Rainey walks us through his investigation for Fast Company where Beyond and Impossible claimed they were victims of a social media disinformation campaign funded by “Big Beef.” So were the rumors true? Clint breaks it down.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/business-wars-573431/episodes/beyond-meat-vs-impossible-burger-we-ve-got-beef-5/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/business-wars-573431/beyond-meat-vs-impossible-burger-we-ve-got-beef-5.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.