# Episode 51 - Good Idea, Now What? With Charles Lee | Business Therapy™

Page: https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-51-good-idea-now-what-with-charles-lee-business-therapy
Text version: https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-51-good-idea-now-what-with-charles-lee-business-therapy.md
Podcast: [Business Therapy™ With Joké](https://stenobird.com/podcast/business-therapy-with-jok-7032796)
Published: 2026-05-15T14:00:00+00:00
Episode link: https://share.transistor.fm/s/696683c9
Audio file: https://media.transistor.fm/696683c9/e1909129.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-therapy-with-jok-7032796/episodes/episode-51-good-idea-now-what-with-charles-lee-business-therapy
Duration seconds: 1752

## Resource

In today’s episode, I’m joined by Charles Lee , founder of Ideation and author of Good Idea, Now What? for a conversation about what it really takes to move from vision to execution. So many people are walking around with ideas they can’t stop thinking about… but turning an idea into something real is a completely different journey. Charles shares what he’s learned from working with major brands, building businesses and helping people bridge the gap between inspiration and implementation. We talk about the tension between dreaming big and actually starting, the fear that comes with putting your ideas into the world and why action matters more than perfection. There’s also an honest conversation about branding, visibility, documenting your ideas and how to stop overcomplicating the beginning stages of building something meaningful. Here’s what we covered ✅ Why ideas without action stay stuck as potential ✅ The difference between proof of concept and proof of value ✅ How to know if your idea is actually solving a real problem ✅ Why documenting your vision matters more than keeping it in your head ✅ A simple approach to structuring your business ideas without overwhelm ✅ The role branding plays in building trust and visibility ✅ Why you do not need to appeal to everyone to build something successful ✅ The importance of feedback, momentum, and staying in motion ✅ How to start small while still honoring a big vision ✅ What it means to intentionally design a life, not just a business Charles also shares parts of his personal journey, from growing up in a Korean immigrant family of entrepreneurs to becoming a professor, and eventually building a company centered around execution and creative strategy. One of my favorite reminders from this conversation was this: Dream big. St…

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## Transcript

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