# Episode 43 Networking Is a Social Skill, Not a Strategy | Business Therapy™

Page: https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-43-networking-is-a-social-skill-not-a-strategy-business-therapy
Text version: https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-43-networking-is-a-social-skill-not-a-strategy-business-therapy.md
Podcast: [Business Therapy™ With Joké](https://stenobird.com/podcast/business-therapy-with-jok-7032796)
Published: 2026-03-20T14:00:00+00:00
Episode link: https://share.transistor.fm/s/3cfd99c8
Audio file: https://media.transistor.fm/3cfd99c8/74e12b69.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/business-therapy-with-jok-7032796/episodes/episode-43-networking-is-a-social-skill-not-a-strategy-business-therapy
Duration seconds: 709

## Resource

In today’s episode of Creative Business Mindset™ , I’m talking about something that so many creative entrepreneurs quietly struggle with but rarely say out loud: why networking feels so exhausting and what you’ve been getting wrong about it. You’ve been in that room before. Maybe you’re that person. I know I was. Walking into a networking event with your elevator pitch rehearsed, business cards ready, scanning the room for the “right” people to talk to. Every conversation feels like a transaction waiting to happen and before you even get halfway through the room, you’re already drained. Here’s the truth: it’s not the room that’s exhausting you. It’s the mindset you walked in with. In this episode, I break down how we’ve been taught to approach networking like a sales event and why that approach is quietly sabotaging your ability to build real relationships, the kind that actually grow your business. Because nobody likes being sold to and yet that’s exactly the energy we walk in with. Instead, I want to offer you a different way to think about networking. Not as a strategy or a performance, but as a social skill, one you already learned long before business was ever part of your life. This is about genuine curiosity, real presence and actually getting to know people beyond what they do. Because the truth is, you don’t earn your place in a room by what you hand people. You earn it by how you make them feel. I share how shifting from a “what can I get?” mindset to a “who can I connect with?” The approach completely changed how I show up in rooms and how it can do the same for you. When you let go of the pressure to perform and focus on being present, conversations become easier, more natural and far more meaningful. Here’s what I break down in this episode: ✅ Why networki…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/business-therapy-with-jok-7032796/episodes/episode-43-networking-is-a-social-skill-not-a-strategy-business-therapy/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-43-networking-is-a-social-skill-not-a-strategy-business-therapy.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.