# Episode 42 Abundance Mindset Is A Business Strategy | Business Therapy™

Page: https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-42-abundance-mindset-is-a-business-strategy-business-therapy
Text version: https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-42-abundance-mindset-is-a-business-strategy-business-therapy.md
Podcast: [Business Therapy™ With Joké](https://stenobird.com/podcast/business-therapy-with-jok-7032796)
Published: 2026-03-13T14:00:00+00:00
Episode link: https://share.transistor.fm/s/ed6b0ab3
Audio file: https://media.transistor.fm/ed6b0ab3/86608b22.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-therapy-with-jok-7032796/episodes/episode-42-abundance-mindset-is-a-business-strategy-business-therapy
Duration seconds: 1036

## Resource

In today’s episode of Creative Business Mindset™ , I’m talking about something that quietly shapes your reputation, referrals and long-term growth as a creative entrepreneur : how you respond when a client asks for something outside your process. In the creative industry, I hear this all the time. The moment something unexpected happens, the response becomes, “Well, according to our contract…” Now listen, I believe in contracts. I believe in boundaries and systems. But when every client interaction starts with the contract instead of the conversation, you stop building relationships and you start building walls. And walls don’t create referrals. They don’t create raving fans. They definitely don’t help you build a business that grows through word-of-mouth marketing. In this episode, I share a real situation from my home staging business . A client needed to reschedule a staging during peak season. According to our contract, they owed 50% because the work had already started. I explained the policy, but then I asked a simple question: Why do you need to reschedule? The real issue wasn’t staging. It was their real estate listing strategy . A neighboring house was about to hit the market and they didn’t want to compete at the same time. So instead of canceling the job, I offered them one extra week before they had to go live on the market at no additional charge. Yes, it meant one week of furniture sitting in the house. But what it created was far more valuable: goodwill, a five-star review, referrals and a client who will tell the story of how we showed up when it mattered. Because abundance mindset in business isn’t a vibe. It’s a decision. The decision to pause before quoting the contract and ask what the real problem actually is. Here’s what I break down in this episo…

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## Transcript

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