# Why Media Agencies Are Still Terrified of Programmatic Advertising (And Why They Shouldn't Be)

Page: https://stenobird.com/podcast/business-tech-brief-by-hackernoon-6365657/why-media-agencies-are-still-terrified-of-programmatic-advertising-and-why-they-shouldn-t-be
Text version: https://stenobird.com/podcast/business-tech-brief-by-hackernoon-6365657/why-media-agencies-are-still-terrified-of-programmatic-advertising-and-why-they-shouldn-t-be.md
Podcast: [Business Tech Brief By HackerNoon](https://stenobird.com/podcast/business-tech-brief-by-hackernoon-6365657)
Published: 2026-06-27T16:01:10+00:00
Episode link: https://share.transistor.fm/s/d5fe5e25
Audio file: https://media.transistor.fm/d5fe5e25/6b4042d4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-tech-brief-by-hackernoon-6365657/episodes/why-media-agencies-are-still-terrified-of-programmatic-advertising-and-why-they-shouldn-t-be
Duration seconds: 571

## Resource

This story was originally published on HackerNoon at: https://hackernoon.com/why-media-agencies-are-still-terrified-of-programmatic-advertising-and-why-they-shouldnt-be . Explore four common myths about programmatic advertising and why more agencies are using DSPs alongside Meta and Google campaigns. Check more stories related to business at: https://hackernoon.com/c/business . You can also check exclusive content about #programmatic-advertising , #programmatic-ads , #programmatic-digital-ads , #media-buying , #growth-hacking-agencies , #dooh , #google-ads , #meta-ads , and more. This story was written by: @isydorenko . Learn more about this writer by checking @isydorenko's about page, and for more stories, please visit hackernoon.com . Many agencies avoid programmatic advertising due to outdated myths, choosing instead to rely entirely on skyrocketing Meta and Google ad space. In 2026, modern programmatic is highly affordable (averaging a $2.50 CPM via self-serve DSPs), user-friendly, and provides exclusive access to premium formats like Connected TV (CTV) and Digital-out-of-home (DOOH).

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## Transcript

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