# Say Easy, Do Hard - Performance Through People - Greg Hoffman - BSW #459 Page: https://stenobird.com/podcast/business-security-weekly-audio-792124/say-easy-do-hard-performance-through-people-greg-hoffman-bsw-459 Text version: https://stenobird.com/podcast/business-security-weekly-audio-792124/say-easy-do-hard-performance-through-people-greg-hoffman-bsw-459.md Podcast: [Business Security Weekly (Audio)](https://stenobird.com/podcast/business-security-weekly-audio-792124) Published: 2026-08-05T09:00:00+00:00 Episode link: https://sswaudio.libsyn.com/say-easy-do-hard-performance-through-people-greg-hoffman-bsw-459 Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/sswaudio/BSW_459_1--36cdd0eb-8be9-48f0-ac31-d0a1581767a7--audio-converted--a7914cce-7aa5-4f00-8e7a-9d6eb118e60e.mp3?dest-id=406369 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/business-security-weekly-audio-792124/episodes/say-easy-do-hard-performance-through-people-greg-hoffman-bsw-459 Duration seconds: 3019 ## Resource This week, we air our thirteenth pre-recorded segment called "Say Easy, Do Hard". Inspired by my co-host, Jason Albuquerque, we discuss "Performance Through People". Greg Hoffman joined us a few weeks back to discuss his new book. This week, we dig into his five disciplines of Performance Through People and do the hard part. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-459 ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/business-security-weekly-audio-792124/episodes/say-easy-do-hard-performance-through-people-greg-hoffman-bsw-459/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/business-security-weekly-audio-792124/say-easy-do-hard-performance-through-people-greg-hoffman-bsw-459.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.