# The Power of Storytelling in Business with Jennifer Crosswhite

Page: https://stenobird.com/podcast/business-roundtable-6744681/the-power-of-storytelling-in-business-with-jennifer-crosswhite
Text version: https://stenobird.com/podcast/business-roundtable-6744681/the-power-of-storytelling-in-business-with-jennifer-crosswhite.md
Podcast: [Business Roundtable](https://stenobird.com/podcast/business-roundtable-6744681)
Published: 2025-11-20T16:00:09+00:00
Episode link: https://www.spreaker.com/episode/the-power-of-storytelling-in-business-with-jennifer-crosswhite--67626292
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/67626292/brp_9_2_25_jennifer_crosswhite.mp3
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Duration seconds: 1898

## Resource

How do you tell stories that move people to action? In this episode of the Business Roundtable Podcast, host David W. Carr speaks with Jennifer Crosswhite, founder of Tandem Services and an award-winning writer, editor, and ghostwriter. Jennifer helps leaders, entrepreneurs, and professionals harness the power of storytelling to communicate with clarity and impact. Jennifer shares how her career as a novelist and editor shaped her ability to help others craft authentic, engaging narratives that resonate with audiences. She explains why the story is the most powerful tool for building trust, influencing decisions, and leaving a legacy in both business and leadership. In this episode, you’ll learn: Why the story is the secret to capturing attention and building connection How to translate complex ideas into narratives people remember Common mistakes leaders make when telling their story—and how to fix them Why story-driven communication is critical for influence and brand growth Practical tips to refine your message and connect with your ideal audience If you’re a leader, consultant, or business owner who wants to engage more deeply with your clients, teams, and market, Jennifer’s insights will help you tell stories that inspire, influence, and endure. Connect with Jennifer Crosswhite: Website: https://www.tandemservicesink.com LinkedIn: https://www.linkedin.com/in/jennifercrosswhite Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support . Connect with Steward Your Business: Book a Leadership Clarity Call: https://calendar.stewardyourbusiness.com/cc Call: +1 909.404.9865 Website: https://stewardyourbusiness.com LinkedIn: https://www.linkedin.com/in/davidwcarr Watch more episodes and subscribe on YouTube: https://www.yout…

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