# #575: Elliott Rayner on Why 81% of Your Team Can't Tell Your Story

Page: https://stenobird.com/podcast/business-of-story-2233/575-elliott-rayner-on-why-81-of-your-team-can-t-tell-your-story
Text version: https://stenobird.com/podcast/business-of-story-2233/575-elliott-rayner-on-why-81-of-your-team-can-t-tell-your-story.md
Podcast: [Business of Story](https://stenobird.com/podcast/business-of-story-2233)
Published: 2026-07-06T12:00:00+00:00
Episode link: https://businessofstory.libsyn.com/575-elliott-rayner-on-why-81-of-your-team-cant-tell-your-story
Audio file: https://traffic.libsyn.com/secure/businessofstory/Elliott_Rayner_SHOW_-_7126_11.46AM.mp3?dest-id=283324
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/575-elliott-rayner-on-why-81-of-your-team-can-t-tell-your-story
Duration seconds: 3053

## Resource

Only 19% of employees can consistently tell their company's story. That means 81% of your brand touchpoints are leaking narrative — and costing you customers. Elliott Rayner's groundbreaking research explains why, and what to do about it. Elliott Rayner — fractional Head of Storytelling and author of The State of Storytelling 2026 — analyzed 25 emerging Chief Storytelling Officer job descriptions from the world's most sophisticated companies to uncover a seismic shift: the best organizations are no longer treating brand narrative as a creative function. They're operationalizing it. In this episode, Elliott and host Park Howell reveal: Why Narrative Entropy is the silent killer of brand growth — and the single metric that exposes it instantly What a Chief Storytelling Officer actually does (hint: it's far less about creating stories and far more about creating alignment) The 3-question survey you can run inside your company this week to make the business case for StoryOps™ Why "execution has become cheap but meaning has not" — and what that means for your competitive strategy in the AI age How to get your head of sales, legal, product, and finance all telling the same story without a fight Whether you're a CMO, a founder, a product marketer, or someone quietly operating as your organization's unofficial head of storytelling — this episode is your mandate and your blueprint. Resources mentioned: Download Elliott's free report: The State of Storytelling 2026 — find it on his LinkedIn profile Elliott's Maven storytelling cohort: productnarratives.com Park Howell's StoryOps™ platform: storycycle.ai

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/575-elliott-rayner-on-why-81-of-your-team-can-t-tell-your-story/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/business-of-story-2233/575-elliott-rayner-on-why-81-of-your-team-can-t-tell-your-story.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.