# #567: The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams

Page: https://stenobird.com/podcast/business-of-story-2233/567-the-truth-brand-storytelling-framework-for-hiring-with-bryan-adams
Text version: https://stenobird.com/podcast/business-of-story-2233/567-the-truth-brand-storytelling-framework-for-hiring-with-bryan-adams.md
Podcast: [Business of Story](https://stenobird.com/podcast/business-of-story-2233)
Published: 2026-05-11T12:00:00+00:00
Episode link: https://businessofstory.libsyn.com/567-the-truth-brand-storytelling-framework-for-hiring-with-bryan-adams
Audio file: https://traffic.libsyn.com/secure/businessofstory/Bryan_Adams_SHOW_-_5926_8.03AM.mp3?dest-id=283324
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JSON: https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/567-the-truth-brand-storytelling-framework-for-hiring-with-bryan-adams
Duration seconds: 3213

## Resource

The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams — CEO of HappyDance, founder of Ph.Creative, and employer brand strategist behind iconic campaigns for Nike and Apple — says the answer is simpler and harder than most organizations expect: tell the truth. In this episode of the Business of Story, host Park Howell sits down with Bryan to unpack the TRUTH Framework — a five-step storytelling structure that goes beyond AND, BUT, THEREFORE to help organizations find and tell the honest story that makes top talent choose them. You'll discover: • Why the truth your audience most needs to hear is more powerful than the truth you're most comfortable telling • How being "nice" is destroying your culture — and why radical candor is the kinder choice • What Bryan learned building employer brands for Nike, Apple, and VF Corporation — and how those lessons apply to organizations of every size • How HappyDance uses AI-powered conversational navigation to turn career sites into candidate experiences — achieving 12% conversion rates against a 3–5% industry standard • Why the StoryCycle Genie® assessment of HappyDance left Bryan saying the results were "spooky accurate" • How to pre-order Bryan's new book, Sell the Truth, at happydance.love/sell-the-truth Bryan Adams is the co-author of Give & Get Employer Branding and the upcoming Sell the Truth. His TEDx talk, Culture Eats Competition for Breakfast, has surpassed 1.4 million views. Connect with Bryan: Website: happydance.love Book pre-order: happydance.love/sell-the-truth LinkedIn: linkedin.com/in/bryanadams Subscribe to the Business of Story podcast for weekly episodes on the art and science of strategic bus…

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