# #560: The Story You're Afraid to Tell is the One That Changes Everything, with Rachel McCord

Page: https://stenobird.com/podcast/business-of-story-2233/560-the-story-you-re-afraid-to-tell-is-the-one-that-changes-everything-with-rachel-mccord
Text version: https://stenobird.com/podcast/business-of-story-2233/560-the-story-you-re-afraid-to-tell-is-the-one-that-changes-everything-with-rachel-mccord.md
Podcast: [Business of Story](https://stenobird.com/podcast/business-of-story-2233)
Published: 2026-03-23T12:00:00+00:00
Episode link: https://businessofstory.libsyn.com/560-the-story-your-afraid-to-tell-is-the-one-that-changes-everything-with-rachel-mccord
Audio file: https://traffic.libsyn.com/secure/businessofstory/Rachel_McCord_SHOW-_32126_9.26AM.mp3?dest-id=283324
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JSON: https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/560-the-story-you-re-afraid-to-tell-is-the-one-that-changes-everything-with-rachel-mccord
Duration seconds: 3264

## Resource

Don't Ever Waste a Heartbeat: How Open Heart Surgery Unlocked Rachel McCord's True Purpose What happens when the woman producing 19 shows, running a Hollywood media network, and appearing on national television is quietly fighting to stay alive? That's the story Rachel McCord tells in this raw, remarkable episode of the Business of Story. Meet Rachel McCord Rachel McCord is the founder of The McCord List, a Hollywood media network that produces McCordless Today — a daily talk show airing on network television and streaming on Roku, Apple TV, Samsung, and Amazon. She's the author of You Can't Heal Your Life, But I Know a Guy, and the co-founder of Viral Brand, a creator marketing company that has launched campaigns for some of the biggest films and TV shows in the world. But before any of that, Rachel was a girl who moved 33 times before she was 16, grew up in multiple trailer parks in Georgia, and began working 13-hour days at a pizzeria at age 13 — not because she had to, but because she was battling depression and didn't want to go home. What You'll Discover in This Episode The hidden cost of success nobody talks about. Rachel was running the education for the world's largest fashion trade show, building a seven-figure media network, and appearing on national television — while simultaneously fighting PTSD, suppressed childhood memories, suicidal depression, and a heart condition that was quietly marching her toward heart failure. How EMDR therapy unlocked a missing chapter of her life. A chance encounter with a therapist led Rachel to a session that recovered years of suppressed childhood memories in a single afternoon — memories she had blocked as a protective response to severe early trauma. The Jerusalem moment that changed everything. Two months before her EMDR…

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## Transcript

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