# #557: How to Be Heard: Turning Audience Pain into Business Impact, with Dan Manning

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Text version: https://stenobird.com/podcast/business-of-story-2233/557-how-to-be-heard-turning-audience-pain-into-business-impact-with-dan-manning.md
Podcast: [Business of Story](https://stenobird.com/podcast/business-of-story-2233)
Published: 2026-03-02T12:00:00+00:00
Episode link: https://businessofstory.libsyn.com/557-how-to-be-heard-turning-audience-pain-into-business-impact-with-dan-manning
Audio file: https://traffic.libsyn.com/secure/businessofstory/Dan_Manning_SHOW_-_22826_12.07PM.mp3?dest-id=283324
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JSON: https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/557-how-to-be-heard-turning-audience-pain-into-business-impact-with-dan-manning
Duration seconds: 3001

## Resource

Discover how to make your message truly heard with Dan Manning, former fighter pilot, speechwriter, and military diplomat turned professional storyteller. In this episode, Dan reveals his simple, repeatable "Before, Change, After, Meaning" framework that helps founders and executives communicate ideas that move people to action. Learn why understanding your audience's pain is the secret to engagement, how scenes—not just stories—create connection, and what military storytelling can teach you about clarity and impact. Dan's clients have raised millions in investment, sold millions in products, and landed dream jobs at Fortune 10 companies—all by using stories that stick. If you want actionable steps to clarify your message, inspire your audience, and drive real results, this episode is for you. Tune in to hear practical frameworks, high-stakes lessons, and storytelling secrets that will transform the way you communicate and lead.

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## Transcript

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