# #554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman

Page: https://stenobird.com/podcast/business-of-story-2233/554-how-great-brand-storytelling-helps-you-recruit-rockstars-with-jeff-hyman
Text version: https://stenobird.com/podcast/business-of-story-2233/554-how-great-brand-storytelling-helps-you-recruit-rockstars-with-jeff-hyman.md
Podcast: [Business of Story](https://stenobird.com/podcast/business-of-story-2233)
Published: 2026-02-09T12:00:00+00:00
Episode link: https://businessofstory.libsyn.com/554-how-great-brand-storytelling-helps-yourrecruit-rockstars-with-jeff-hyman
Audio file: https://traffic.libsyn.com/secure/businessofstory/Jeff_Hyman_SHOW_-_2626_2.53PM.mp3?dest-id=283324
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JSON: https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/554-how-great-brand-storytelling-helps-you-recruit-rockstars-with-jeff-hyman
Duration seconds: 3432

## Resource

Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of "Recruit Rockstars"—to reveal how the ABT narrative framework can transform your hiring process. Discover why stories attract missionaries (not mercenaries), how to make your job postings irresistible, and the role of AI in scaling your employer brand. Whether you're an HR leader, hiring manager, or job seeker, you'll learn actionable strategies to build a team that stays for the mission, not just the money. Listen now and make your next hire a rockstar! Test the strength of your brand story on the StoryCycle Genie® for FREE. Story on! ≈Park

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## Transcript

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