# #553: How to Turn AI Into Artful Intelligence That Inspires Your Brand Storytelling, With Jen Perry

Page: https://stenobird.com/podcast/business-of-story-2233/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry
Text version: https://stenobird.com/podcast/business-of-story-2233/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry.md
Podcast: [Business of Story](https://stenobird.com/podcast/business-of-story-2233)
Published: 2026-02-02T12:00:00+00:00
Episode link: https://businessofstory.libsyn.com/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry
Audio file: https://traffic.libsyn.com/secure/businessofstory/Jen_Perry_SHOW_-_13126_11.35AM.mp3?dest-id=283324
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry
Duration seconds: 3260

## Resource

Discover how to transform "artificial intelligence" into "artful intelligence" and inspire your brand storytelling in this must-listen episode of the Business of Story. Park Howell is joined by Jen Perry, Executive Creative Director at Vagrants, who shares her journey from building creative teams for brands like JetBlue, IKEA, and Dunkin' Donuts to leading Vagrants' evolution into a creative powerhouse. You'll learn why "artificial intelligence" is a branding problem, and how reframing it as "artful intelligence" helps you keep your storytelling human, emotionally resonant, and truly impactful—even as you embrace the latest technology. Jen reveals practical strategies for using emotional intelligence in your creative process, building lasting client relationships, and coaching teams to bold, effective ideas. Plus, you'll hear a real-world case study from Tom Schwab of Interview Valet on how the StoryCycle Genie™ platform delivers artful, brand-aligned content that saves hours and elevates quality. Listen now to discover: How to blend AI and empathy for better brand stories Why artful intelligence is your creative edge Actionable steps to inspire your team and audience For more insights and resources, visit businessofstory.com .

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/business-of-story-2233/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.